CULINARY HERITAGE OF RIVNE REGION: MATSYK

research + food recipes catalogue + festival
PR&SMM manager/photographer/designer/researcher
Social Media Marketing · Adobe · Publishing · Event Management · Festivals · Heritage Research · Photography · Public Relations

about the project

Project "Cultural heritage of cuisine - promotion of culinary traditions through the professionalization of the gastronomic offer of Lublin and Rivne" aims to preserve and popularize the traditional culinary heritage of the Rivne region and the Lublin region.

The project includes research expeditions to Polissia to study regional dishes, the creation of culinary catalogues in different languages and the promotion of authentic regional dishes through a video and a festival. The project aims to showcase not only historical sights but also the unique regional products and recipes of the Rivne region.

results

Broad target audience reached (residents and guests of Rivne and Lublin) - 1.5 million people;
123 articles mentioned the project (local and all-Ukrainian mass media, thematic publications, information portals, and sites of project partners;
More than 700 copies of catalogues were printed, and the 3-language edition was distributed throughout Ukraine, Poland and European countries
Increased the number of visitors to historical and cultural heritage sites by 10,000 people
4,000 people attended the local festival