City makes noise differently

ecology and culture
PR&SMM manager/designer/photographer
Social Media Marketing · Adobe · Event Management · Festivals · Grant-writing · Photography · Public Relations

about the project

The project focused was focused on promoting a responsible attitude towards green spaces among the residents of Rivne by combining ecology and culture. Our main objectives were to preserve ancient trees, improve urban greening, and educate the youth about environmental conservation.

The city tourist route, 10 video stories in collaboration with local artists about ancient trees, a children's book on eco-topic, city eco-picnic "Tree FEST", theatrical tour along the route of old-aged trees, urban city space "Green Island among Concrete" were created.

These events brought together the city's environmental initiatives and highlighted the importance of preserving and caring for our green spaces.

The project was funded by the Ukrainian Cultural Foundation.

results

Total coverage across all communication channels exceeded 200,000, surpassing the initial target.
The campaign generated over 40 articles in various media outlets, including leading publications in the industry.